
Examples Of Predictive Analytics That You Need To Know
Examples of predictive analytics that you need to know The Google Flu Trend is one of the great examples of predictive analytics. Predictive analytics has a variety of practical implementations and there are a number of industries where this technology is used. It is used to predict the weather, insurance premium, trading in stocks, healthcare, retail, and many more. In fact, these days predictive analytics has become a tool for decision-making in a number of industries and government organizations. How does Facebook use predictive analytics? Facebook is one of the prime examples of predictive analytics. Facebook optimizes its news feed for individual users with the help of predictive analytics. It has a news feed ranking algorithm which takes into account a variety of factors to decide the optimum news feed for you. The entire account usage is taken into consideration. It includes shares, clicks, likes, recent posts visited, comments made on the post, the time spent on posts, the popularity of posts, the relevance of posts etc. In a nutshell, it measures what it calls “addictive” engagement of the user. Why does the NSA use predictive analytics? The National Security Agency is a prime example of predictive analytics used to organize law enforcement activities.
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